Atelier Finance
Year
2026 – Ongoing
Deliverables
- Monthly Video Retainer
- Expert Insight Films
- CEO Direct-to-iPhone LinkedIn Films
- Product Deep Dives
- Fireside Conversations
- Event and Market Commentary Films
- Animated Case Study Template
- Topic, Hook and Script Planning
Atelier Finance
Atelier is a London development finance lender that passed £1 billion of lending in early 2026. They wanted to post video on LinkedIn every week, without pulling their marketing team or their CEO away from the business to manage it. Blood Orange now runs the whole programme on a monthly retainer: topics, hooks, scripts, filming, editing, subtitles and approvals.
Each month starts with a planning session and a shortlist of topics drawn from Atelier’s deals, the market and the week’s news. One filming day, in the office or on location around Mayfair, produces a month of professionally shot expert insight films. In between, Atelier’s CEO records short direct-to-camera pieces on his iPhone, which we cut, subtitle and turn round quickly. Feedback goes straight onto the video, so nobody has to log timecodes.
The formats are deliberately varied: market commentary, product deep dives, team introductions, event coverage, fireside conversations with partners such as J3 Advisory, and a reusable animated template for loan redemptions. Since February, Atelier has published six times as many videos a month, and video has gone from 9% of their LinkedIn posts to 53%, on top of the films that go out first on the CEO’s own profile to more than 14,000 followers. Nearly half the people shown a video stop to watch it, and contacts now bring the films up with the CEO in person.
The Results, February to October 2026
6x
more videos every month on the company page
4x
more video views every month
195k+
company page impressions
53%
of Atelier’s LinkedIn posts are now video, up from 9%
43k+
video views on the company page
19.6k
clicks, reactions, comments and reposts
45%
median view rate: nearly half the people shown a video stop to watch it
14k+
followers on the CEO’s own profile, where his films go out first
The page’s best day for impressions is now nearly three times its best before we started, and 45% of its followers are directors, VPs or owners, mostly in real estate and financial services. Figures are Atelier’s LinkedIn company page analytics, February to October 2026, against October 2025 to January 2026.
How It Works
01 / Ideas
Each month we pitch topics and hooks from Atelier’s deals, the market and the news. Their team picks from the list.
02 / Filming
One filming day produces a month of professional films. The CEO adds short iPhone pieces whenever he has something to say.
03 / Edit and Approval
We cut, subtitle and brand every film. Feedback is left directly on the video, and approved films are ready to post.
Atelier’s marketing team approves the films and books the dates. Everything else sits with us.