Blood Orange Film produces animated explainer videos in London for companies that need to show how something works, clearly and quickly. We write the script, design the look, record the voiceover and animate the film in-house, so one team takes it from first idea to final delivery.
Animated Explainer Videos in London
What is an animated explainer video?
An animated explainer is a short film, often between 60 and 120 seconds, that uses motion design, illustration and voiceover to explain a product, service or idea. It usually follows a simple shape: the problem, the answer, how it works and what to do next. Because everything on screen is designed, colours, typography and icons can follow your brand guidelines exactly.
When does animation work better than live action?
When the subject is invisible or abstract, such as software, data, safety systems or financial products. When you need several language versions, since swapping a voiceover is simpler than reshooting. When the product is still changing, and when the film has to work without sound on muted feeds and trade show screens. Often the best answer is a mix: see our corporate video and brand film pages.
One team, start to finish
Script, style frames, storyboard, voiceover, animation, sound design and music all happen in-house.
Changes are cheap at the storyboard stage, so you see exactly how the film will flow before any animation starts.
How do we make an animated explainer?
01
Brief and script
Who the film is for, where it will play and the one thing viewers should remember, then a script written with your team.
02
Style frames and storyboard
Key frames set the look, and a frame-by-frame plan shows how the film will flow.
03
Voiceover
Once the script is signed off we cast and record a voice that suits your brand.
04
Animation and delivery
Animation, sound design and music, then the master plus language versions, aspect ratios and short edits.
Animated explainer work we have delivered
Vivacity
A 90 second animated explainer for their ‘Near Miss’ technology, shown at shows and conventions around the world. See the project
Signol
A style guide, script, storyboard and animated explainer with multiple language versions after their rebrand. See the project
Animated explainer FAQs
How long should an explainer video be?
Most work best between 60 and 120 seconds: long enough to explain one idea properly, short enough to hold attention. We often cut shorter versions for social.
Do you write the script?
Yes. Scriptwriting is part of the process and it is where most of the real thinking happens. If you already have a script, we can work from it or suggest changes.
Can you make versions in other languages?
Yes. Both the Vivacity and Signol projects included multiple language versions. Planning for this at the script and design stage keeps it simple.
How long does it take?
It depends on the length, the style and how quickly scripts and designs are signed off. Tell us your deadline at the start and we will plan around it.