Blood Orange Film is a West London production company that makes brand films: short, cinematic pieces that show who a company is and why people should care. We handle the idea, the shoot and the edit, and have done since 2015 for clients including Porsche, Bentley, MINI, NatWest and Coca-Cola.
Brand Film Production in London
What is a brand film?
A brand film is built around a story, a mood or a point of view rather than a list of features. It might follow a real person, stage an idea that is fun to watch or simply show a product with real craft. Its job is to leave the audience with a feeling about your brand, so that when they are ready to buy, hire or invest, you are the name they remember.
Most brand films run from 30 seconds to around three minutes, with shorter cutdowns for social channels and paid ads.
How is a brand film different from a corporate video?
A brand film builds recognition and feeling, usually for customers and the wider public, and lives in campaigns, on social and on your homepage. A corporate video informs and explains, usually for clients, staff, partners and investors. Plenty of projects sit in between: if your film needs to explain what you do as much as how you feel, see corporate video production.
From the idea to the final grade
Many clients come to us with a brand and an objective rather than a script, and we develop the idea from there.
We are equally happy producing an agency's creative: Bentley, MINI and NatWest were all made with agency partners.
How do we make a brand film?
01
Brief
Your audience, where the film will be seen and what you want people to feel or do afterwards.
02
Concept and treatment
We develop the idea and present it as a written treatment with references before anything is booked.
03
Pre-production and shoot
Locations, casting, crew and scheduling, then a crew sized to the job, from one day to multi-location shoots.
04
Post-production
Edit, colour grade, sound design, music and graphics, plus the cutdowns and aspect ratios each platform needs.
Selected brand film work
Bentley
Three films for the 2019 Continental GT with Keko London, styled like an opening credit sequence, with animation by The Mill. See the project
Santa Maria x Duke of London
The fastest and most over-the-top pizza delivery West London has seen, linking a classic car showroom with a pizza restaurant. See the project
Le Swine
A long-running food brand partnership, from social adverts to the film that guides you through their DIY meal kit. See the project
Brand film FAQs
Can you come up with the concept?
Yes. Many clients bring a brand and an objective rather than a script, and we develop the idea from there. We are equally happy working from an agency's creative.
Do you work with agencies?
Yes. Several of our projects, including Bentley, MINI and NatWest, were made with agency partners, with us as the production company.
How long is a typical brand film?
Usually between 30 seconds and three minutes for the hero film, plus shorter cutdowns for social and paid placements.
Will we get versions for social media?
Yes, if you need them. We plan cutdowns and vertical versions from the start so they are shot for, not cropped as an afterthought.